About Us

Mimz is renowned for its commitment to providing modern women with the key pieces for a smart wardrobe, combining sophistication and accessibility. The brand has quickly established itself as a benchmark in sustainable fashion, enabling the creation of looks suitable for a multitude of occasions.

Founded by Émilie-Rose Couture, Mimz is the fruit of her passions for fashion, travel and e-commerce. With the ambition of transforming the way women approach their wardrobes, Émilie-Rose imagines collections that combine timeless style with practicality. Each piece, made in Canada, combines classic cuts with modern versatility, offering everyday luxury.

As a leader in slow fashion, Mimz is committed to offering an innovative online shopping experience, cultivating an engaged community across its platforms. The goal is to show women how to build a capsule wardrobe, composed of timeless pieces that fit their lifestyle.

Émilie-Rose values authentic connection with her customers, ensuring that each Mimz garment meets real needs, while promoting ethical and responsible consumption.