Mimz unveils its new fall collection - Press Release

Women's clothing entirely made in Quebec

Saint-Augustin-de-Desmaures, September 17, 2020 – It is with pride that Émilie-Rose Couture, entrepreneur from Saint-Augustin-de-Desmaures at the head of Mimz, is launching a new fall collection of clothing artisanally made in Quebec City. The 21-year-old young designer, who made a name for herself in 2017 with the launch of her first collection of one-piece swimsuits, unveils her new collection of fall clothing entirely made in the region.

The Mimz fall 2020 collection brings together nine versatile pieces, offered in different seasonal colors: a mini dress, a midi dress, high-waisted pants, high-waisted Bermuda shorts, a midi skirt, a sweater, a blouse, a coat and a bandana . Aimed at the modern woman who appreciates a refined and classic clothing style, the new clothes are available in six different sizes (extra small, small, medium, large, extra large and custom).

“The summer collection was a great success. I feel that there is a huge demand for products made in Quebec that I hope to fill again with the fall collection,” says Émilie-Rose. Passionate about fashion, the daring entrepreneur who thought she would close shop last spring instead saw an opportunity in the craze for local purchasing. “I decided to offer classic and feminine products, entirely designed and handcrafted, with the help of eight seamstresses and a designer. With this collection, I want to contribute to the movement of responsible and ethical consumption, as well as to the local economy.”

The new models are available online at mimz.ca. It is possible to obtain them by ordering directly on the Internet.

A BIG thank you to the Brouillard team for the Press release .