Mimz unveils its new linen ready-to-wear collection - Press Release

Quebec, Thursday July 9, 2020 – It is with pride that Émilie-Rose Couture, young entrepreneur from Saint-Augustin-de-Desmaures at the head of Mimz, launched a new collection of linen clothing a few days ago handcrafted in Quebec City. The young 21-year-old designer, who made herself known in 2017 with the launch of her first collection of one-piece swimsuits, today unveils her collection of summer clothes entirely made in the region.

Mimz's 2020 summer collection consists of nine pieces: a kimono dress, palazzo pants, high-waisted shorts, a square strappy camisole, a low-cut camisole, a short-sleeved long jumpsuit, a headband, a skirt long with slit and one over. Aimed at the classic woman, the new garments are offered in ivory, in five different sizes (extra small, small, medium, large and custom).

“I chose linen for its lightness and timelessness. I felt a need in the market for this purpose which I hope to fill,” says the young businesswoman. Passionate, the daring entrepreneur who thought she would close shop last spring could not resist the call. “I decided to offer classic and feminine products, entirely thought out, designed and produced in an artisanal way, with the help of four seamstresses and two designers. With this new launch, I want to participate in the movement of responsible, ethical consumption and the local economy. »

The new models are available online at mimz.ca. Girls, women or even men who want to please their partner can do so by ordering directly on the Internet.

Based in Saint-Augustin-de-Desmaures, in the Quebec region, the Mimz brand was founded in 2017 by Émilie-Rose Couture and was first known for its one-piece swimsuits. In 2019, the company reoriented its activities to offer women's clothing, where sustainability and transparency are put forward.

A BIG thank you to the Brouillard team for the Press release .