Quebec, Thursday, March 7, 2019 – Last Wednesday, March 6, the unveiling of the new summer swimwear collection from Mimz Swimwear was held at the Southbird Surf Shop in Quebec. Around a hundred guests, partners, media and influencers from the Quebec region were present on site to support Émilie-Rose Couture , the creator of the brand from Quebec. The guests were therefore able to discover exclusively the first summer model of this highly anticipated new collection: the One Shoulder Leopard. Mimz Swimwear will offer a total of three other one-piece swimsuits in summer colors entirely made in Quebec over the next 2 months, which will complete the new range.

In addition to presenting its first 2019 model, the launch party notably allowed the founder to announce that the next three models in this collection, the Heaven Azur , the Retro Vichy and finally the Sweetness Cream, will gradually be launched online between the end of March and the month of May.

Intended for young, active women and designed to offer both comfort and confidence, regardless of body shape, the swimsuits designed by Mimz Swimwear are made using fabrics containing popular synthetic fibers such as polyamide and elastane which offer quality, longevity and better resistance to the product, while ensuring excellent value for money. For the moment, the styles are only available online on the Mimz Swimwear website at www.mimzswimwear.com , starting at $94.99.

“We are currently seeing an increase in the popularity of one-piece swimsuits among young women who see this product as a way to project an image as elegant and sexy as the bikini allows. The enthusiasm observed for the return of the one-piece swimsuit confirmed to me that this type of product had its place on the market for swimsuits intended for young women,” says Émilie-Rose Couture.

The owner of Mimz Swimwear would like to thank her partners who made this activity possible, namely the Southbird Surf Shop, Archibald Microbrasserie, SushiBox, Mlle CupCake, the Lindt Chocolaterie and the Bonna Pizza restaurant.


Based in Saint-Augustin-de-Desmaures, in the Quebec region, the Mimz Swimwear brand was founded in 2017 by Émilie-Rose Couture , then only 17 years old! The founder's objective is to conquer the hearts of young women by bringing back the fashion of the 1970s and allowing them to perceive themselves as a strong and confident woman. In April 2018, a recent article ranked Mimz Swimwear one-piece swimsuits as the favorite brand of young Quebec influencers.

A BIG thank you to the Brouillard team for the Press release .